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Media Inquiries
RCPS values transparency and believes in open and honest communication. The Communications & Marketing Department is committed to responding as quickly as possible to media representatives while also protecting the privacy of our students and employees. All requests for information, including interviews, photos, and statements, should be directed to media@rcps.info.
Please review our Media Guide below to learn more about Roanoke City Public Schools and our news guidelines.
For public records requests, please visit RCPS' Freedom of Information Act (FOIA) webpage for more information. Contact FOIA Officer Dr. H. Alan Seibert at (540) 853-2007 or foiaofficer@rcps.info to make a FOIA request.Media Guide
The Communications and Marketing Department supports Roanoke City Public Schools students, staff, and schools by sharing timely stories and information with the community. RCPS values its longstanding partnership with local media, and this Media Guide serves as a tool to support media partners.
Download a copy of the Media Guide, or view it below.
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RCPS Media Contacts
Claire Mitzel
Director of Communications & Public Relations
(540) 853-6164 | cmitzel@rcps.info -
Media Inquiries
All media inquiries should be directed to the Communications & Marketing Department at (540) 853-2816 or media@rcps.info, including:
- Interviews
- Photos
- Statements
*Please note that same-day requests are dependent on staff availability and may not always be fulfilled. Communications & Marketing encourages reporters to reach out as far in advance as possible to ensure a timely response.
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Records Requests
Public records requests under the Freedom of Information Act should be submitted to FOIA Officer Dr. Alan Seibert at (540) 853-2007 or foiaofficer@rcps.info.
Visit RCPS’ FOIA webpage for complete FOIA guidelines.
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Access to School Property
- Except for public meetings, media representatives must always seek permission to enter or videotape/photograph on Roanoke City Public Schools property.
- Members of the media will always be escorted by an RCPS employee while on school property.
- All visitors, including media representatives, are required to check in through the visitor management system in the school's lobby. To check in, media representatives should bring a valid driver's license or government-issued ID.
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RCPS Newsroom
RCPS maintains a newsroom on the division website to showcase exciting happenings across the division.
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General Guidelines
- Interviews and photograph requests with students or employees must be arranged through the Communications & Marketing Department.
- Students must have a signed media release on file to be featured in the news media, in compliance with the Family Educational Rights and Privacy Act (FERPA). Names, interviews, and/or photos/videos of students may not be published without first receiving permission from the Communications & Marketing Department.
- Media representatives are invited to attend all open meetings of the Roanoke City School Board and other public bodies. Media may film and/or record these meetings. Copies of the agenda, informational items, and other meeting materials are available online on RCPS’ BoardDocs website.
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Athletics
We invite coverage of our high schools’ athletic achievements. To arrange interviews or be granted access to attend sporting events, please contact our high school athletic directors:
Lee Johnson
Athletic Director, Patrick Henry High School
(540) 853-1190 | leejohnson@rcps.infoJamie Bednarek
Athletic Director, William Fleming High School
(540) 853-2887 | jbednarek@rcps.infoAthletic directors should only be contacted for coverage related directly to sporting events and athletic achievements. Reporters must contact the Communications & Marketing Department for any other coverage.
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RCPS Fact Sheet
Roanoke City Public Schools (RCPS) serves approximately 14,000 students in grades pre-K through 12. RCPS provides an inclusive and equitable, student-centered culture that empowers lifelong learning. Through meaningful, relevant, and engaging learning opportunities, RCPS empowers all students to dream, excel, and meet their full potential to benefit our city and its citizens.
RCPS has 17 elementary schools, five middle schools, two high schools, and five program locations. The school system also operates summer programs.
RCPS is led by Dr. Verletta White, who was appointed by the School Board as Superintendent in 2020.
The School Board consists of seven members who are appointed by Roanoke City Council. The Board meets twice a month, once for a regular meeting and again for a workshop. Regular meetings are alternately held at Patrick Henry and William Fleming High Schools. Workshops are held in the Media Center of Central Office (40 Douglass Ave. NW), unless otherwise noted. The Board’s calendar and meeting guidelines are available on the RCPS website.
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Social Media
The Communications & Marketing Department manages the division-level social media accounts, including:
- Facebook: https://www.facebook.com/RoanokeCityPublicSchools
- Twitter: https://twitter.com/RoanokeSchools
- Instagram: https://www.instagram.com/roanokeschools/
- YouTube: https://www.youtube.com/c/RoanokeCityPublicSchools
- LinkedIn: https://www.linkedin.com/company/roanokecityschools
We encourage local reporters and news outlets to follow our social media for story ideas and highlights of what is happening in Roanoke City Public Schools.
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Site Reference Guidelines
The table below lists proper names and references.
Proper Name
First Reference
Subsequent References
Roanoke City Public Schools
Roanoke City Public Schools
RCPS
City of Roanoke School Board
Roanoke City School Board
the School Board
Central Administration Building on Douglass Avenue
Central Administration Building on Douglass Avenue
Central Office
William B. Robertson Administration Building
William B. Robertson Administration Building on Campbell Avenue
Administration on Campbell
Crystal Spring Elementary
Crystal Spring Elementary School
Crystal Spring
Fairview Elementary School
Fairview Elementary School
Fairview
Fallon Park Elementary School
Fallon Park Elementary School
Fallon Park
Fishburn Park Elementary School
Fishburn Park Elementary School
Fishburn Park
Garden City Elementary School
Garden City Elementary School
Garden City
Grandin Court Elementary School
Grandin Court Elementary School
Grandin Court
Highland Park Elementary School
Highland Park Elementary School
Highland Park
Hurt Park Elementary School
Hurt Park Elementary School
Hurt Park
Lincoln Terrace Elementary School
Lincoln Terrace Elementary School
Lincoln Terrace
Monterey Elementary School
Monterey Elementary School
Monterey
Morningside Elementary School
Morningside Elementary School
Morningside
Preston Park Elementary School
Preston Park Elementary School
Preston Park
Roanoke Academy for Mathematics and Science
Roanoke Academy for Math and Science
RAMS
Round Hill Elementary School
Round Hill Elementary School
Round Hill
Virginia Heights Elementary School
Virginia Heights Elementary School
Virginia Heights
Westside Elementary School
Westside Elementary School
Westside
James Breckinridge Middle School
James Breckinridge Middle School
Breckinridge
James Madison Middle School
James Madison Middle School
Madison
John P. Fishwick Middle School
John P. Fishwick Middle School
Fishwick
Lucy Addison Middle School
Lucy Addison Middle School
Addison
Woodrow Wilson Middle School
Woodrow Wilson Middle School
Woodrow Wilson
Patrick Henry High School
Patrick Henry High School
Patrick Henry or PH
William Fleming High School
William Fleming High School
William Fleming, Fleming, or WF
Forest Park Academy
Forest Park Academy
Forest Park
Noel C. Taylor Academy at Oakland
Noel C. Taylor Academy at Oakland
Noel C. Taylor
Charles W. Day Technical Education Center
Charles W. Day Technical Education Center
DAYTEC
Roanoke Technical Education Center at Gibboney Hall
Roanoke Technical Education Center
ROTEC
Roanoke Valley Governor’s School for Science and Technology
Roanoke Valley Governor’s School for Science and Technology
Governor’s School