Roanoke Technical Education Center

Marketing

Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. NRF Customer Service, NRF Sales, and Workplace Readiness are offered as approved Industry certifications.

Fashion Marketing

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course. NRF Customer Service, NRF Sales, and Workplace Readiness are offered as approved Industry certifications.

Advanced Marketing (Co-op)

Students will develop competencies to advance in full-time employment and/or pursue post-secondary training in marketing with an emphasis on management level competencies in this advanced on-the-job training program. Students must be employed in a cooperating local business. NRF Customer Service, NRF Sales, and Workplace Readiness are offered as approved Industry certifications.

(On-the-job Training Required)

Sports & Entertainment Marketing

This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service skills, branding, product development, pricing and distribution strategies, business structures, sales processes, social media, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. NRF Customer Service, NRF Sales, and Workplace Readiness are offered as approved Industry certifications.